Approximately 2,500 years in ancient China, a general and military strategist called Sun Tzu wrote a book about practice and military strategy based on the principles of the Taoist Doctrine.
This book helps better understand the nature of conflicts and analyze alternatives for its solution.
Companies and businesses have used many principles mentioned in the book to “fight” their competitors.
Here we have some quotes used on digital marketing.
1. “Attack the points your enemy is not defending.”
Your competitor will defend its competitive advantages; therefore, you have to take advantage of protecting the ones they don’t; get your audience’s attention by being different and offering what they are looking for.
2. “Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.”
Never let an opportunity pass by; maybe tomorrow, you won’t have what you are looking for.
3. “Ponder and deliberate before you make a move.”
It is essential to establish a goal and, based on it, plan a strategy to create content and post accordingly to what you are looking to accomplish.
4. “In the midst of chaos, there is also opportunity.”
Don’t be distressed if you go wrong in planning your strategy and how you talk to your audience; mistakes help us learn, and when there is a failure, there are also opportunities.
5. “There are not more than three primary colors, but in combination, they produce more matrices than the ones you saw.”
It is not about the number of tools used but how you use and combine them.
6. “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”
You must know your competitor as well as you know your own company and skills.
What do you think? Would you like to apply these principles to your strategy?