A place for inspiration (in the digital world)

It fills me with joy to have been invited to collaborate and write an article about my project in this beloved blog. Thank you for sharing the space with me. I’ll introduce myself briefly. My name is Moisés Schwartzman, I’m a graduate from Graphic Design at Universidad Anáhuac México Norte. Currently, I’m a designer at […]

How to create and implement a successful digital marketing strategy

Having a business online goes above and beyond having a good selling product. If you want to see an increase in your sales and grow your clients, it is necessary to implement a good digital marketing strategy. But if you are not familiarized with what a good digital marketing strategy means, don’t worry! Here we […]

7 tips to improve the ranking for your Instagram feed

In the last post, we talked about the different ways the new algorithm works. Now that we know how to be more relevant and reach more people, it’s time to give you some additional tips to increase your followers and make your account stand out. How can you do it? Simple, by generating more interactions. […]

PR and Good Social Media Management

PR people can’t deny the impact social media has on traditional PR, in other words, thinking about offering PR today without social media management to any person or brand is unimaginable. Social media is an essential part of PR strategies. On the basis that other brands and influencers must relate where their audience is, and […]

How does the Instagram algorithm work?

Ever since Instagram left behind the chronological feed, the way its algorithm works has been a mystery for many. However, once you understand how it works, you can implement a content strategy that works perfectly. Interestingly, the algorithm works in different ways for every section of Instagram, therefore staying up to date will help you […]

This is not a unicorn; it’s a beautiful bakery

My friend, “the entrepreneur” asked me to write an article for her blog about entrepreneurship. And I, who usually has something to say, became speechless. For 3 hours I couldn’t give her an answer, not one word. Why would she want me to write about entrepreneurship? An entrepreneur is the CEO of a unicorn. Is […]

What is branding and why is it so important?

Many people think of branding as the aesthetic component of a business, the visual identity. This couldn’t be further from the truth, since actually it involves much more than that. Branding is very important, it is not only what causes a good impression in consumers, but it also allows them to know what to expect […]

Brands and Storytelling

This last months have shown us the importance of digital media, information overview and the use of effective tools to connect with our clients and partners. Telling the world who we are or what we do, as brands, is an increasingly complex challenge. We must achieve a quicker and better impact in order for our […]

Email marketing during COVID-19

With the arrival of COVID-19 we have had to adapt our lives into a new reality. And just like us, companies have had to look for new ways to attract their audience. In the digital marketing world these changes haven’t been the exception. A recent study from HubSpot analyzed how Email Marketing was impacted during […]

Why is data science important for companies?

For many years the study and analysis of data has been in the spotlight among large technological companies and that is no surprise today, since large corporations have incorporated specialists in that area to their teams, in order to help them understand all gathered information. We can understand the behavior of a user, their purchasing […]