Digital Carbon Footprint

Did you know the carbon footprint is present in all the activities carried out on the Internet? These activities represent 4% of all gas emissions. It is estimated that by 2025 the percentage will double, and the result will be the equivalent of the emissions generated by cars worldwide. That is why measuring the environmental […]

User-Generated Content

User-generated content (UGC) is any content organically created by a brand’s followers or consumers. It can be any content, from comments on posts, shared images, and videos to blog posts and opinions. But how can this benefit your marketing strategy? This technique is one of the most effective to get and retain customers because the […]

Big Data in Digital Marketing

The term “big data” refers to the data set of such volume, variety, complexity, and speed that is difficult or impossible to process and analyze using traditional methods. This technology creates extraordinary challenges and opportunities, as this has become a vital asset for companies to know the profile of their customers, their tastes, and their […]

The Art of War in Digital Marketing

Approximately 2,500 years in ancient China, a general and military strategist called Sun Tzu wrote a book about practice and military strategy based on the principles of the Taoist Doctrine. This book helps better understand the nature of conflicts and analyze alternatives for its solution. Companies and businesses have used many principles mentioned in the […]

Artificial Intelligence in Marketing

Artificial intelligence (AI) has transformed how companies work. It lets them know in detail what their potential users want and develop a quick and more personalized interaction with them. Besides, this technology allows them to learn more about user behavior and interests and to create ads that get their attention. Here we have some ways […]

NFTs in digital marketing

Digital assets have grown significantly, but non-fungible tokens, also known as NFTs, have taken the online world by becoming the central theme for many investors. But, what are NFTs? NFTs are a unique and unrepeatable digital asset worldwide. It uses the same technology used for blockchain to generate a unique and private unit of data […]

Pop culture as a strategy for social media

Pop culture is about appearance, behavior, beliefs, habits, and preferences that define people in any society. It has impregnated everything we do and see, from social media to fashion trends, food, memes, and everything we are attracted to. Thanks to the Internet, from a movie to a tv show, a meme or a particular type […]

Are you familiar with Instagram Avatars?

In 2021, Mark Zuckerberg announced that Facebook’s parent company, the owner of other platforms such as Instagram and WhatsApp, will now be called Meta, creating a “Metaverse” ad integrating new functions to take social media to the next level. On their behalf, Instagram has launched a new function that allows you to create 3D customizable […]

8 trends we will see in 2022

Social media still surprises us with its constant evolution, from its continuous growth with digital communities to the relevance it has taken by connecting with our audience. Like every year, new trends hit social media. And if we know how to use them correctly, we will be able to boost our digital marketing strategy to […]

Oh, chronological feed, welcome back!

A few weeks ago, Instagram director, Adam Mosseri, announced via Twitter some exciting changes the platform will have, and even though we still don’t know when these will launch, they look promising. Continue Reading to learn more! As we already know, a few years ago (2010), Instagram was chronologically showing our feed. However, in 2016 […]