Why is Coolhunting Important?

Coolhunting is a research technique that identifies and analyzes emerging trends in society. This practice has become a valuable tool for companies, allowing them to anticipate changes and adapt to market needs more efficiently. This is important for digital marketing since it is necessary to understand how trends are changing and new technologies are developing […]

What is Meta Verified?

Shortly after Elon Musk’s controversial idea to charge for verifying Twitter accounts and having two-factor authentication, Mark Zuckerberg announced his new subscription plan focused on Instagram and Facebook content creators to verify accounts and boost their display. This paid verification subscription service, Meta Verified, offers Instagram and Facebook users the chance to get a blue […]

Sampling as a Marketing Strategy

Sampling is a strategy many brands use to get new and potential customers after trying a product or service. It has been shown that those companies that give away samples of their products manage to increase their sales considerably and, in many cases, activate the principle of reciprocity since consumers feel that they have been […]

The Importance of the Super Bowl for Advertising

The Super Bowl is the final game of the regular season and the playoffs of the National Football League (NFL), in which the championship between the national and American conferences is defined. Every year, tens of millions of people worldwide gather to see it. However, it is essential to note that this event has less […]

Digital Carbon Footprint

Did you know the carbon footprint is present in all the activities carried out on the Internet? These activities represent 4% of all gas emissions. It is estimated that by 2025 the percentage will double, and the result will be the equivalent of the emissions generated by cars worldwide. That is why measuring the environmental […]

User-Generated Content

User-generated content (UGC) is any content organically created by a brand’s followers or consumers. It can be any content, from comments on posts, shared images, and videos to blog posts and opinions. But how can this benefit your marketing strategy? This technique is one of the most effective to get and retain customers because the […]

Big Data in Digital Marketing

The term “big data” refers to the data set of such volume, variety, complexity, and speed that is difficult or impossible to process and analyze using traditional methods. This technology creates extraordinary challenges and opportunities, as this has become a vital asset for companies to know the profile of their customers, their tastes, and their […]

The Art of War in Digital Marketing

Approximately 2,500 years in ancient China, a general and military strategist called Sun Tzu wrote a book about practice and military strategy based on the principles of the Taoist Doctrine. This book helps better understand the nature of conflicts and analyze alternatives for its solution. Companies and businesses have used many principles mentioned in the […]

Artificial Intelligence in Marketing

Artificial intelligence (AI) has transformed how companies work. It lets them know in detail what their potential users want and develop a quick and more personalized interaction with them. Besides, this technology allows them to learn more about user behavior and interests and to create ads that get their attention. Here we have some ways […]

NFTs in digital marketing

Digital assets have grown significantly, but non-fungible tokens, also known as NFTs, have taken the online world by becoming the central theme for many investors. But, what are NFTs? NFTs are a unique and unrepeatable digital asset worldwide. It uses the same technology used for blockchain to generate a unique and private unit of data […]