New year, new trends

2022 is close, and with it, some changes for marketing in the digital world. The new year is the ideal moment to start fresh, improve, and keep learning. But this doesn’t only apply to people, but businesses and trends in general. As we all know, as new technologies, techniques, and algorithms arise, the digital scene […]

Four essential elements to create a design

All designers have heard, at least once, that the design needs a “punch.” When we hear that, we twist like skillet steak on a pan because the tools and apps we have at hand are not enough to give it a “punch”; it requires knowledge and experience to communicate the message correctly. Today we want […]

A place for inspiration (in the digital world)

It fills me with joy to have been invited to collaborate and write an article about my project in this beloved blog. Thank you for sharing the space with me. I’ll introduce myself briefly. My name is Moisés Schwartzman, I’m a graduate from Graphic Design at Universidad Anáhuac México Norte. Currently, I’m a designer at […]

How to create and implement a successful digital marketing strategy

Having a business online goes above and beyond having a good selling product. If you want to see an increase in your sales and grow your clients, it is necessary to implement a good digital marketing strategy. But if you are not familiarized with what a good digital marketing strategy means, don’t worry! Here we […]

7 tips to improve the ranking for your Instagram feed

In the last post, we talked about the different ways the new algorithm works. Now that we know how to be more relevant and reach more people, it’s time to give you some additional tips to increase your followers and make your account stand out. How can you do it? Simple, by generating more interactions. […]

PR and Good Social Media Management

PR people can’t deny the impact social media has on traditional PR, in other words, thinking about offering PR today without social media management to any person or brand is unimaginable. Social media is an essential part of PR strategies. On the basis that other brands and influencers must relate where their audience is, and […]

How does the Instagram algorithm work?

Ever since Instagram left behind the chronological feed, the way its algorithm works has been a mystery for many. However, once you understand how it works, you can implement a content strategy that works perfectly. Interestingly, the algorithm works in different ways for every section of Instagram, therefore staying up to date will help you […]

This is not a unicorn; it’s a beautiful bakery

My friend, “the entrepreneur” asked me to write an article for her blog about entrepreneurship. And I, who usually has something to say, became speechless. For 3 hours I couldn’t give her an answer, not one word. Why would she want me to write about entrepreneurship? An entrepreneur is the CEO of a unicorn. Is […]

What is branding and why is it so important?

Many people think of branding as the aesthetic component of a business, the visual identity. This couldn’t be further from the truth, since actually it involves much more than that. Branding is very important, it is not only what causes a good impression in consumers, but it also allows them to know what to expect […]