How does the Instagram algorithm work?

Ever since Instagram left behind the chronological feed, the way its algorithm works has been a mystery for many. However, once you understand how it works, you can implement a content strategy that works perfectly. Interestingly, the algorithm works in different ways for every section of Instagram, therefore staying up to date will help you […]

This is not a unicorn; it’s a beautiful bakery

My friend, “the entrepreneur” asked me to write an article for her blog about entrepreneurship. And I, who usually has something to say, became speechless. For 3 hours I couldn’t give her an answer, not one word. Why would she want me to write about entrepreneurship? An entrepreneur is the CEO of a unicorn. Is […]

What is branding and why is it so important?

Many people think of branding as the aesthetic component of a business, the visual identity. This couldn’t be further from the truth, since actually it involves much more than that. Branding is very important, it is not only what causes a good impression in consumers, but it also allows them to know what to expect […]

Brands and Storytelling

This last months have shown us the importance of digital media, information overview and the use of effective tools to connect with our clients and partners. Telling the world who we are or what we do, as brands, is an increasingly complex challenge. We must achieve a quicker and better impact in order for our […]

Meme Marketing

Memes have entered in triumph as the most viral content for brands. These fragments of identifiable content, relevant and highly sharable, are perfect for generating compromise and brand growth within the platform. What is a meme? A meme is an image, video, GIF, or text that tries to make you laugh through cultural elements of […]

Email marketing during COVID-19

With the arrival of COVID-19 we have had to adapt our lives into a new reality. And just like us, companies have had to look for new ways to attract their audience. In the digital marketing world these changes haven’t been the exception. A recent study from HubSpot analyzed how Email Marketing was impacted during […]

Why is data science important for companies?

For many years the study and analysis of data has been in the spotlight among large technological companies and that is no surprise today, since large corporations have incorporated specialists in that area to their teams, in order to help them understand all gathered information. We can understand the behavior of a user, their purchasing […]

6 tips for creating valuable content for social media

It can seem easy, but content creating goes beyond posting a few words on social media. When you are trying to forge a relationship within your brand and audience, you must focus on offering interesting and valuable content.   But, what is valuable content? It’s when your content is interesting enough for your audience to […]

Developing effective KPIs

KPIs (Key Performance Indicators) allow us to evaluate the performance of a marketing strategy according to previously established goals. The main objective of a KPI is to measure the results, in order to identify how to improve and make the right decisions in the strategy that is being used. Now we will talk a little […]

5 key benefits of Instagram Reels

Shares, likes and comments… that used to be Instagram. With time, this social network has shown us the key to draw users’ attention is in visual content; a much more attractive way to communicate with our audience. And now, with Instagram Reels, this communication is evolving.   Nowadays video content is the best way to […]