This last months have shown us the importance of digital media, information overview and the use of effective tools to connect with our clients and partners. Telling the world who we are or what we do, as brands, is an increasingly complex challenge. We must achieve a quicker and better impact in order for our prospects to identify themselves, get hooked and want to know more about us.

Let’s think about a company or brand as a person who we want more people to relate to, look for, want and trust; someone we look up to and admire, someone we want to become, dress like and act like. A person, just like any other, relates with others within society and connects with them in a way that becomes part of their lives.

In order for a company to achieve this connection, whether it is with its clients or partners, it is necessary to capture and tell a story taking in consideration these 4 key elements:

  1. The content, the message you want to deliver: who are you? What do you do? Why do you do it? Who do you do it for? Why do you do it for?
  2. Your cover, your dress code. How do you want people to see you? What visual impact do you want to achieve?
  3. Let’s regain the connection we mentioned as people and let’s think as clients, we want the brand to understand us and think like us.
  4. Why this brand? What do you offer that is different for the others? What new proposal does It have?

 

The best way to communicate all these values to your audience and connect with them, no matter where they are, is through audiovisual content.

As the saying goes, one image is worth a thousand words… if a video has at least 24 images per second, imagine the impact it can reach.

We are Suppa Studio: we create videos, we tell stories.  

 

 

Leave a Reply

Your email address will not be published.