Memes have entered in triumph as the most viral content for brands.

These fragments of identifiable content, relevant and highly sharable, are perfect for generating compromise and brand growth within the platform.

What is a meme?

A meme is an image, video, GIF, or text that tries to make you laugh through cultural elements of our everyday life or events. They can generate affinity with your audience, illustrate the brand’s values or simply give a little personality to your page.

What is meme marketing?

It is a strategy that uses this type of content to communicate with the audience. It is a new and great way to do marketing so much more fun, visual and quick since you connect with the viewer in a short time and be in your consumer’s top of mind, which is not very easy.

How to create a meme for your company’s marketing?

Creating your first meme can take some time. You have to achieve a balance between the brand by using appropriate images that align with your audience.

Here we have some steps that can help you start:

1. Find inspiration online.

The easiest way to start is by following pages that inspire you; you’ll be watchful for new trends.

2. Create a meme.

Guess what? You don’t have to have advanced design skills to create memes that go viral. Some tools like Imgflip, Mematic, and Imgur allow you to personalize memes and give them a unique touch.

You just have to choose the meme you’d like to use, write a text, and add images, stickers, and spaces for it to adjust better to the aesthetic of your brand. There are more than 1,000 meme templates you can use.

How to make your memes go viral?

1. Stay in line.

It is essential to be consistent with who you are and try to find memes that add value to your community.

2. Anticipate trends.

For your memes to be successful, take advantage of fresh and relevant trends.

3. Don’t complicate yourself.

Memes must be easy to read and communicate a message in seconds. Therefore, it is good to add a short text to achieve an outstanding experience.


Now that you know memes are an excellent way to ensure growth and increase engagement in social media start putting them into practice.

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