Have you heard about Instagram’s new feature? If not, don’t worry we will tell you everything you need to know about it…

It’s time to say goodbye to IGTV.
After three years, IGTV leaves to welcome its new and improved version.
Say hello to the newest video feature of Instagram, Instagram TV.

First of all, we want to talk about the reason for this new feature…
To improve the user experience within the platform, Instagram decided to create a more simplified video experience. Therefore, they decided to merge IGTV and the videos on the feed in one format, thus creating Instagram TV.

That’s right, with this improvement we will have one unique section to view all videos with a greater duration on Instagram, making it easier for us to plan, create and discover new content within the platform.

With this new modality, even though it works in the same way IGTV does, we have some new and important features we will be thankful for.

The big news is that now we can post videos for up to 60 minutes. But remember when we were only able to see 15 seconds of the video within the feed? Well no more. Now, in addition to being able to see a video for up to 60 minutes, the feed will allow a preview of 60 seconds!

Another important change is that videos will not be separated from the main feed, therefore we will not have to visit another section to see them.

This will make navigation within the platform so much easier. Thank you, Instagram!

But what other features are we talking about in this fusion?

  • A new video tab on the profile.
  • The possibility to add subtitles on videos.
  • You’ll be able to tag people and share the location.
  • Previews up to 60 seconds.
  • You’ll be able to see the full screen when tapping anywhere on the video.

 

What do you think about this new feature? Do you like it?

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