It can seem easy, but content creating goes beyond posting a few words on social media.

When you are trying to forge a relationship within your brand and audience, you must focus on offering interesting and valuable content.


But, what is valuable content?

It’s when your content is interesting enough for your audience to connect, it is when you get all their attention and they want to learn more about your brand.

Providing valuable content constantly, is the only way your target audience will connect and show loyalty towards the brand.

Now that you know what it is, here are some tips that might help you achieve it.


Define “attractive”.

In order for your content to be attractive, this must cause measurable reactions in your audience. Either comments, messages, shares or likes, your audience must show interest for your content.

Make sure the story you are telling impacts somehow, it is valuable and interesting.

With the right approach, you can create content regularly, leaving an impression in your followers.


Create content with intention.

The amazing thing about valuable content is that every copy can focus in a different intention.

Before writing ask yourself, what do you want to achieve with this content? do you want to entertain? do you want to educate? what’s the focus?

By asking yourself these questions, you will know exactly what to expect from your marketing strategy, and you will have measurable and clear goals.


Make it extremely valuable.

Nowadays, every brand is focusing on providing valuable content to their audience, focus on being one step ahead.

Don’t just offer valuable content, try giving them what your competitors can’t or won’t do.

And make that content have so much value that readers can’t help coming back to you when they are looking for high quality content.


Stay creative.

In content marketing there must be a balance within copies in order to provide useful and quality content.

In one hand it must me analytic. Your content must be well-founded and written in an efficient way.

On the other hand, you must avoid the “serious” tone. Your audience needs a dynamic narrative in order to connect with what you are saying.

So, the best you can do is combine a conversational tone with professional information.


Rely on your strengths and passions.

A big problem in which people can’t connect with content is because it is written with no intention and without enthusiasm for what it is being said.

As a storyteller, you must make your audience connect and identify with what they are reading.

How can you do that? Make it personal.

Use your experience to give it a more intimate tone, this will make your content more profound and authentic, and obviously it will make you audience connect.


Make sure you content includes a call to action.

If you don’t give your audience something to do, don’t be surprised when they don’t do anything. You must include a call to action in order for them to subscribe or make them visit your blog.

You can also finish your content with questions, this way you will get comments and messages constantly.

Involve your audience, make them connect with the brand and the content you are providing.


Telling a valuable story can seem a long and difficult way, but once you start, you will see how your audience starts connecting with the brand and the results will speak for themselves.

If you want your business to offer valuable content, do not hesitate to contact us!



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