7 key metrics to evaluate your marketing strategy

Measuring the success of a marketing strategy goes beyond simply looking at sales numbers or website traffic. To truly understand the impact of your efforts, it’s important to analyze various metrics that give you a complete picture of how your content and actions are working.

Here are 7 key metrics to consider when evaluating your marketing strategy.

1. Reach

Refers to the unique number of people who have seen the content.

This metric is critical to evaluating whether you successfully reach new audiences and increase brand awareness.

2. Impressions

Counts the times your content is shown, including repeated exposures to the same person.

Although this metric is similar to views, it can complement the analysis to give a clearer idea of whether the content captures the audience’s attention.

3. Saves

It shows how many people find the content valuable enough to return to later.

It indicates that valuable and relevant information is being provided, which can increase audience loyalty in the long run.

4. Shares

It shows how frequently the content has been posted or shared with other users.

This is particularly valuable because it reflects the audience’s interest and willingness to spread the message.

Content shared often tends to have a more significant viral effect, organically expanding its reach.

5. Growth

Refers to the net gain of followers on digital platforms.

It helps you understand how well you are retaining and engaging your audience.

6. Completion rate

This metric is particularly relevant for audiovisual material and stories, as it measures the percentage of people who watch the content from beginning to end.

It allows you to determine whether the content is interesting and relevant enough to attract the viewer.

7. Engagement percentage

Compares the number of interactions (likes, comments, shares, etc.) to the total reach of the content.

It is a key metric to understand the level of interaction being generated.

If you want to take your online presence to the next level, we at The Marketplace can help.

Contact us today and explore how we can help your brand succeed.