Social media still surprises us with its constant evolution, from its continuous growth with digital communities to the relevance it has taken by connecting with our audience.
Like every year, new trends hit social media. And if we know how to use them correctly, we will be able to boost our digital marketing strategy to the next level.
But, which trends can we expect this year?
Keep reading to learn more.
E-commerce will keep growing.
As social media platforms such as Instagram, TikTok, and even LinkedIn push their way into e-commerce, it is worth investing in creators who promote compromise by increasing communities and advertising your product or service.
Social commerce will be more organized.
E-commerce is revolutionizing the shopping experience. Businesses are increasingly looking to sell more through social media. And while the shopping experience through social media has improved, platforms will continue to introduce tools for social commerce to make their shopping features the best of their class for consumers and brands.
Video content to connect with your audience.
Due to the boom of TikTok and Instagram Reels, it is evident that video content is here to stay. Besides, this type of content is a very attractive way to tell stories and connect with audiences, a crucial step for the growth of a brand.
Memes, memes, and more memes.
Memes continue to be an excellent way for brands and creators to connect with their audience and join trendy conversations.
Paid partnerships in social media.
Pay for a product or a post on social media? Yes, it’s real, and it’s a big trend.
It’s a win-win situation between the influencer and the brand. While the content creator gets free products to promote, the brand gains recognition through different audiences.
Influencers hit LinkedIn.
LinkedIn and influencers… two things we probably never thought would work together. However, they do.
LinkedIn is an excellent platform for creating visibility and showing leadership within the field.
But what are we expecting to see this year? More creators and professionals use the platform to develop their brands and position themselves as experts in their fields.
Goodbye elaborated feed, hello feed with no filter.
Say goodbye to aesthetically perfect feeds.
This year we will see less filtered content and more authenticity. Brands will focus on promoting more profound relationships with their followers.
Don’t be shy and play with TikTok.
TikTok was the first platform that outstood the most in 2021, which won’t change this year.
With more than 1,000 million active users monthly, TikTok is a platform for everyone, with a less filtered and systematized ambiance than Instagram. For that reason, more brands will join the venue during the year to try to access the market by creating more informal and experimental content.
Now that you know the trends we will see this year, are you ready to try them?
Contact us to hire your marketing strategy!