Discover how to use Google Trends correctly to anticipate content trends
If you want to stop chasing trends and start creating them, Google Trends is your best ally!
This tool not only shows you what users are searching for, but also how their interests evolve across different regions and on various platforms.
Additionally, it’s ideal for identifying emerging patterns and opportunities before others, enabling you to create content that has an impact and arrives precisely when your audience needs it.
Forget about launching content at random and discover how to use Google Trends with the precision and creativity that only a marketing agency knows how to apply.
In this post, we’ll teach you how to do it, the most common mistakes, and creative ideas for implementing the content.
Keep reading!
How to use Google Trends to stay ahead of trends
1. Identify topics and keywords
Adjust the region, period, and category filters to discover which topics are gaining traction in your niche.
This will prevent you from wasting time creating content that is already outdated.
For example, if you promote audiovisual products, there is no point in creating content about a movie months after its release, because interest will have already waned.
On the other hand, if you detect that a new series is generating an increase in searches in your country, you can create updated and relevant content.
2. Compare terms to select the most effective keywords
Analyze up to five terms simultaneously and identify which ones are experiencing explosive growth.
The “breakout” label is your cue to act fast and position yourself.
For example, if you’re unsure whether to use “sustainable clothing,” “eco-friendly fashion,” or “organic clothing,” Google Trends may show that “sustainable clothing” is experiencing a +5000% increase, indicating that you should prioritize that term in your content.
3. Analyze seasonal trends and demand patterns
Identify when your audience is most interested in specific topics. This will allow you to plan your content calendar with precision and maximize its impact.
For example, searches for “beach tips” skyrocket in the summer, while searches for “Halloween costumes” increase between October and November.
Plan your content to coincide with these periods of peak interest.
4. Segment by geographic location
Tailor your content to the specifics of each region or city to increase its relevance and local engagement.
For example, if you sell winter clothing, you may find that searches for “coats” increase in December in Mexico, but peak in June in Argentina. This is why it’s crucial to adjust your campaigns for each market.
5. Explore related topics and queries
Broaden your focus by incorporating related terms that are gaining popularity, keeping your content fresh and aligned with what truly matters.
For example, when searching for “yoga” in Mexico, Google Trends shows an increase in searches for terms such as “yoga for beginners CDMX” or “online yoga classes in Spanish,” which are ideal for creating localized and accessible content.
6. Get inspired by real-time and emerging trends
Stay on top of current trends to create timely content that captures your audience’s immediate attention.
For example, suppose you have a family health blog and notice that searches for “healthy eating for kids” are on the rise.
In that case, you can quickly create content with practical tips, easy recipes, and debunked myths, connecting with parents who are concerned about their children’s well-being and positioning yourself as a trusted resource.
Common mistakes when using Google Trends (and how to avoid them)
Did you know many people misinterpret Google Trends data and make the wrong decisions?
Evaluating search peaks is not enough; you also need to understand the context in which they occur. Avoiding common mistakes can be the difference between a successful strategy and a waste of time.
Here are the most common mistakes to avoid to get the most out of this powerful tool:
– Not interpreting interest correctly: Google Trends doesn’t just show numbers, it also shows how interest changes
– Don’t be fooled by isolated spikes; analyze the trend in context to avoid hasty decisions
– Forgetting that trends are local and temporary: a topic may be trending in one country or city and not in another, or only for a short period. Failing to address this can result in your content failing to connect with your target audience
– Focusing only on the main keyword: limiting yourself to a single term can close doors. Always explore related queries to discover new opportunities and real questions from your audience
– Believe that Google Trends is only for SEO: this tool is also essential for understanding behaviors, launching creative campaigns, adjusting messages, and innovating products or services.
Unconventional creative ideas to get the most out of Google Trends
Want to go beyond the obvious and turn data into surprising and captivating content?
Google Trends is a gold mine for innovative insights and strategies that few exploit.
With these creative ideas, you can transform simple numbers into campaigns that capture attention and make a difference.
– Create well-targeted “microcontent” by using local or niche trend data to generate posts, videos, or stories that speak directly to small, particular audiences, thereby increasing connection and virality
– Conduct trend-based “content experiments”: launch small tests with new formats or topics that are on the rise and measure the response to adjust your strategy without taking significant risks
– Turn data into visual storytelling: transform trends and search patterns into attractive graphics or animations for social media, making information easy to understand and share
– Design “anticipation” campaigns: utilize trending topics that are starting to gain momentum to create teasers or challenges, positioning yourself as a leader when the topic explodes
– Use Google Trends to inspire collaborations: identify emerging topics and look for like-minded influencers or brands to create joint content that boosts reach and credibility
Google Trends is the answer if you want your content to stand out from the crowd and become everyone’s go-to reference.
Master this tool to anticipate what’s coming and take your digital strategy to the next level with content that attracts, captivates, and converts.
Are you ready to make a difference?