Why Your Account Needs Its Own Voice

When we look at a social media account, we often focus on the profile picture, colors, or products. But what about what it actually says? Your tone of voice truly defines your account’s personality: it appears in every post, caption, and even your DMs.

It’s not just about writing for the sake of writing. It’s about choosing the right words and style that resonate. Ultimately, your tone depends equally on your audience’s interests and how you want to be perceived.

The power of words

Writing for social media isn’t just about creating eye-catching sentences. It’s about helping people understand who you are and why they should follow you. Your copy is your first impression; it motivates someone to hit follow or swipe to the next account.

Some brands excel at this. Nike, for example, inspires with a powerful, motivating tone that encourages improvement. Starbucks speaks in a friendly, relatable way, like your favorite coffee buddy. Sephora keeps it lively and fun, always focusing on beauty and style. And Tiffany & Co. expresses every word with timeless elegance, emphasizing their luxury and sophisticated vibe.

Your visual identity speaks too

The tone of voice matches your design, colors, typography, and even the emojis you use. Everything communicates. Ideally, your account should be so consistent that even without seeing your logo, people recognize it just from how you write.

Think of your account as a person

A classic method to establish your tone: imagine your account as a real person.

What is their life story?
What kind of education have they received?
Where did they grow up?
How do they dress?

You can even ask yourself what zodiac sign your account would be—it’s a fun way to shape its personality. For example:

Aries: energetic, straightforward, bold
Taurus: dependable, sensory-focused, perfectionist
Gemini: versatile, witty, talkative
Cancer: caring, warm, emotional
Leo: creative, showy, natural leader
Virgo: analytical, detail-oriented, precise
Libra: aesthetic, balanced, harmonious
Scorpio: intense, strategic, transformative
Sagittarius: optimistic, adventurous, inspiring
Capricorn: serious, disciplined, ambitious
Aquarius: innovative, disruptive, community-oriented
Pisces: sensitive, compassionate, dreamer

Your communication compass

Defining a tone of voice is more strategic than it seems. Do you want to be seen as a leader? The most approachable and human brand? Someone who inspires? That’s your choice, but your tone acts as the compass that guides you.

And heads up: your audience shouldn’t feel like they’re just reading. If your wording feels too unnatural, something’s off.

Reflect your core values

Your voice also reflects your account’s values. And here, less is more: don’t try to cover everything. The more precise your values are, the easier it will be for your audience to connect with you and remember you.

So… have you discovered your account’s voice yet?

At the end of the day, tone of voice isn’t just a minor detail; it gives your account its soul. It’s the difference between sounding generic and sounding like yourself.

Want to find your voice and genuinely connect with your audience?