Increase your engagement with audiovisual content

It is no secret that nowadays video content has more impact on social media.

Brands are constantly creating video content, even apps have had to been updated in order to keep up with users, making social media platforms prioritize audiovisual content.

Amazing right?

Now, if we know video content is revolutionizing the digital world, why haven’t we implemented it in our strategies?

Is it because we are shy? Lack of ideas? No matter the reason why, it is time to put an end to excuses and start generating video content!

Believe us when we say video content is a GREAT way to increase your engagement.

We have to rake in consideration two aspects, on one side users are overwhelmed with so much information, that is why video cant rest their eyes and brains for a while. On the other side, video content increases brand engagement because it is versatile, easy to digest and, entertaining.

So, taking this in consideration, we can recognize that storytelling through video is a ery powerful tool in marketing. You can use this type of content to tell a story, convey your passion for the brand, and allow your audience to perceive the brand personality. It also increases engagement and forms a strong link between user and brand.

Are you still not convinced? Here we have 5 reasons why you should start generating video content.

• Video content has more exposure. This is because it generally works better with most social media algorithms, drawing user’s attention for a longer period of time.

• This type of content has a longer lifespan. Video content usually generates more interactions and shares, which means it will stay longer in the platform discovery section.

• This type of content can be used and reused in several platforms. Once you’ve finished creating your video, you can publish it in different social media platforms to reach more people.

• It is a great way to interact with your audience. Everyday consumers are more interested in knowing more about the brand, and video content is a great and creative way to do it. Look at it as an opportunity to humanize your brand and create a profound and emotional connection with your audience.

• Video content is a powerful selling tool. Imagine, if an image can say more than a thousand words, a video can say at least a million. Video content allows to show a product or service in a more dynamic way.