Digital Marketing articles and trends
How to use prompts in ChatGPT?
A “prompt” refers to a series of instructions, questions, or pieces of text provided to an AI system to guide its response generation. It is a way of telling what…
Digital Marketing as a strategy to enhance personal productivity
Did you know that Digital Marketing can be more than a commercial tool? This strategy can improve performance in various areas of your life. Its techniques and approaches are…
Gastronomic Marketing
Gastronomic Marketing has become a fundamental tool for restaurants seeking to stand out in an increasingly competitive market. From users visiting social networks or a web page to their experience…
Street Marketing
Currently, companies have sought new ways to reach their target audience effectively. One of the strategies that they have used the most to achieve this is street marketing. This technique…
Why is Coolhunting Important?
Coolhunting is a research technique that identifies and analyzes emerging trends in society. This practice has become a valuable tool for companies, allowing them to anticipate changes and adapt to…
What is Meta Verified?
Shortly after Elon Musk’s controversial idea to charge for verifying Twitter accounts and having two-factor authentication, Mark Zuckerberg announced his new subscription plan focused on Instagram and Facebook content creators…
Sampling as a Marketing Strategy
Sampling is a strategy many brands use to get new and potential customers after trying a product or service. It has been shown that those companies that give away samples…
The Importance of the Super Bowl for Advertising
The Super Bowl is the final game of the regular season and the playoffs of the National Football League (NFL), in which the championship between the national and American conferences…
Digital Carbon Footprint
Did you know the carbon footprint is present in all the activities carried out on the Internet? These activities represent 4% of all gas emissions. It is estimated that by…
User-Generated Content
User-generated content (UGC) is any content organically created by a brand’s followers or consumers. It can be any content, from comments on posts, shared images, and videos to blog posts…
Big Data in Digital Marketing
The term “big data” refers to the data set of such volume, variety, complexity, and speed that is difficult or impossible to process and analyze using traditional methods. This technology…
The Art of War in Digital Marketing
Approximately 2,500 years in ancient China, a general and military strategist called Sun Tzu wrote a book about practice and military strategy based on the principles of the Taoist Doctrine.…
Artificial Intelligence in Marketing
Artificial intelligence (AI) has transformed how companies work. It lets them know in detail what their potential users want and develop a quick and more personalized interaction with them.Besides, this…
NFTs in digital marketing
Digital assets have grown significantly, but non-fungible tokens, also known as NFTs, have taken the online world by becoming the central theme for many investors.But, what are NFTs?NFTs are a…
Pop culture as a strategy for social media
Pop culture is about appearance, behavior, beliefs, habits, and preferences that define people in any society. It has impregnated everything we do and see, from social media to fashion trends,…
Are you familiar with Instagram Avatars?
In 2021, Mark Zuckerberg announced that Facebook’s parent company, the owner of other platforms such as Instagram and WhatsApp, will now be called Meta, creating a “Metaverse” ad integrating new…
8 trends we will see in 2022
Social media still surprises us with its constant evolution, from its continuous growth with digital communities to the relevance it has taken by connecting with our audience.Like every year, new…
Oh, chronological feed, welcome back!
A few weeks ago, Instagram director, Adam Mosseri, announced via Twitter some exciting changes the platform will have, and even though we still don’t know when these will launch, they…
New year, new trends
2022 is close, and with it, some changes for marketing in the digital world.The new year is the ideal moment to start fresh, improve, and keep learning. But this doesn’t…
Four essential elements to create a design
All designers have heard, at least once, that the design needs a “punch.” When we hear that, we twist like skillet steak on a pan because the tools and apps…
Say hello to Instagram TV
Have you heard about Instagram’s new feature? If not, don’t worry we will tell you everything you need to know about it…It’s time to say goodbye to IGTV.After three years,…
A place for inspiration (in the digital world)
It fills me with joy to have been invited to collaborate and write an article about my project in this beloved blog. Thank you for sharing the space with me.…
How to create and implement a successful digital marketing strategy
Having a business online goes above and beyond having a good selling product. If you want to see an increase in your sales and grow your clients, it is necessary…
7 tips to improve the ranking for your Instagram feed
In the last post, we talked about the different ways the new algorithm works. Now that we know how to be more relevant and reach more people, it’s time to…
PR and Good Social Media Management
PR people can’t deny the impact social media has on traditional PR, in other words, thinking about offering PR today without social media management to any person or brand is…
How does the Instagram algorithm work?
Ever since Instagram left behind the chronological feed, the way its algorithm works has been a mystery for many. However, once you understand how it works, you can implement a…
This is not a unicorn; it’s a beautiful bakery
My friend, “the entrepreneur” asked me to write an article for her blog about entrepreneurship. And I, who usually has something to say, became speechless. For 3 hours I couldn’t…
What is branding and why is it so important?
Many people think of branding as the aesthetic component of a business, the visual identity. This couldn’t be further from the truth, since actually it involves much more than that.…
Brands and Storytelling
This last months have shown us the importance of digital media, information overview and the use of effective tools to connect with our clients and partners. Telling the world who…
Meme Marketing
Memes have entered in triumph as the most viral content for brands. These fragments of identifiable content, relevant and highly sharable, are perfect for generating compromise and brand growth within…