Coolhunting is a research technique that identifies and analyzes emerging trends in society. This practice has become a valuable tool for companies, allowing them to anticipate changes and adapt to…

Shortly after Elon Musk’s controversial idea to charge for verifying Twitter accounts and having two-factor authentication, Mark Zuckerberg announced his new subscription plan focused on Instagram and Facebook content creators…

Sampling is a strategy many brands use to get new and potential customers after trying a product or service. It has been shown that those companies that give away samples…

The Super Bowl is the final game of the regular season and the playoffs of the National Football League (NFL), in which the championship between the national and American conferences…

Did you know the carbon footprint is present in all the activities carried out on the Internet? These activities represent 4% of all gas emissions. It is estimated that by…

User-generated content (UGC) is any content organically created by a brand’s followers or consumers. It can be any content, from comments on posts, shared images, and videos to blog posts…

The term “big data” refers to the data set of such volume, variety, complexity, and speed that is difficult or impossible to process and analyze using traditional methods. This technology…

Approximately 2,500 years in ancient China, a general and military strategist called Sun Tzu wrote a book about practice and military strategy based on the principles of the Taoist Doctrine.…

Artificial intelligence (AI) has transformed how companies work. It lets them know in detail what their potential users want and develop a quick and more personalized interaction with them.Besides, this…

Digital assets have grown significantly, but non-fungible tokens, also known as NFTs, have taken the online world by becoming the central theme for many investors.But, what are NFTs?NFTs are a…

Pop culture is about appearance, behavior, beliefs, habits, and preferences that define people in any society. It has impregnated everything we do and see, from social media to fashion trends,…

In 2021, Mark Zuckerberg announced that Facebook’s parent company, the owner of other platforms such as Instagram and WhatsApp, will now be called Meta, creating a “Metaverse” ad integrating new…

Social media still surprises us with its constant evolution, from its continuous growth with digital communities to the relevance it has taken by connecting with our audience.Like every year, new…

A few weeks ago, Instagram director, Adam Mosseri, announced via Twitter some exciting changes the platform will have, and even though we still don’t know when these will launch, they…

2022 is close, and with it, some changes for marketing in the digital world.The new year is the ideal moment to start fresh, improve, and keep learning. But this doesn’t…

All designers have heard, at least once, that the design needs a “punch.” When we hear that, we twist like skillet steak on a pan because the tools and apps…

Have you heard about Instagram’s new feature? If not, don’t worry we will tell you everything you need to know about it…It’s time to say goodbye to IGTV.After three years,…

It fills me with joy to have been invited to collaborate and write an article about my project in this beloved blog. Thank you for sharing the space with me.…

Having a business online goes above and beyond having a good selling product. If you want to see an increase in your sales and grow your clients, it is necessary…

In the last post, we talked about the different ways the new algorithm works. Now that we know how to be more relevant and reach more people, it’s time to…

PR people can’t deny the impact social media has on traditional PR, in other words, thinking about offering PR today without social media management to any person or brand is…

Ever since Instagram left behind the chronological feed, the way its algorithm works has been a mystery for many. However, once you understand how it works, you can implement a…

My friend, “the entrepreneur” asked me to write an article for her blog about entrepreneurship. And I, who usually has something to say, became speechless. For 3 hours I couldn’t…

Many people think of branding as the aesthetic component of a business, the visual identity. This couldn’t be further from the truth, since actually it involves much more than that.…

This last months have shown us the importance of digital media, information overview and the use of effective tools to connect with our clients and partners. Telling the world who…

Memes have entered in triumph as the most viral content for brands. These fragments of identifiable content, relevant and highly sharable, are perfect for generating compromise and brand growth within…

With the arrival of COVID-19 we have had to adapt our lives into a new reality. And just like us, companies have had to look for new ways to attract…

For many years the study and analysis of data has been in the spotlight among large technological companies and that is no surprise today, since large corporations have incorporated specialists…

It can seem easy, but content creating goes beyond posting a few words on social media. When you are trying to forge a relationship within your brand and audience, you…

KPIs (Key Performance Indicators) allow us to evaluate the performance of a marketing strategy according to previously established goals. The main objective of a KPI is to measure the results,…