Digital Marketing articles and trends

Pop culture as a strategy for social media

Pop culture as a strategy for social media

Pop culture is about appearance, behavior, beliefs, habits, and preferences that define people in any society. It has impregnated everything we do and see, from social media to fashion trends,…
Are you familiar with Instagram Avatars?

Are you familiar with Instagram Avatars?

In 2021, Mark Zuckerberg announced that Facebook’s parent company, the owner of other platforms such as Instagram and WhatsApp, will now be called Meta, creating a “Metaverse” ad integrating new…
8 trends we will see in 2022

8 trends we will see in 2022

Social media still surprises us with its constant evolution, from its continuous growth with digital communities to the relevance it has taken by connecting with our audience.Like every year, new…
Oh, chronological feed, welcome back!

Oh, chronological feed, welcome back!

A few weeks ago, Instagram director, Adam Mosseri, announced via Twitter some exciting changes the platform will have, and even though we still don’t know when these will launch, they…
New year, new trends

New year, new trends

2022 is close, and with it, some changes for marketing in the digital world.The new year is the ideal moment to start fresh, improve, and keep learning. But this doesn’t…
Four essential elements to create a design

Four essential elements to create a design

All designers have heard, at least once, that the design needs a “punch.” When we hear that, we twist like skillet steak on a pan because the tools and apps…
Say hello to Instagram TV

Say hello to Instagram TV

Have you heard about Instagram’s new feature? If not, don’t worry we will tell you everything you need to know about it…It’s time to say goodbye to IGTV.After three years,…
A place for inspiration (in the digital world)

A place for inspiration (in the digital world)

It fills me with joy to have been invited to collaborate and write an article about my project in this beloved blog. Thank you for sharing the space with me.…
How to create and implement a successful digital marketing strategy

How to create and implement a successful digital marketing strategy

Having a business online goes above and beyond having a good selling product. If you want to see an increase in your sales and grow your clients, it is necessary…
7 tips to improve the ranking for your Instagram feed

7 tips to improve the ranking for your Instagram feed

In the last post, we talked about the different ways the new algorithm works. Now that we know how to be more relevant and reach more people, it’s time to…
PR and Good Social Media Management

PR and Good Social Media Management

PR people can’t deny the impact social media has on traditional PR, in other words, thinking about offering PR today without social media management to any person or brand is…
How does the Instagram algorithm work?

How does the Instagram algorithm work?

Ever since Instagram left behind the chronological feed, the way its algorithm works has been a mystery for many. However, once you understand how it works, you can implement a…
This is not a unicorn; it’s a beautiful bakery

This is not a unicorn; it’s a beautiful bakery

My friend, “the entrepreneur” asked me to write an article for her blog about entrepreneurship. And I, who usually has something to say, became speechless. For 3 hours I couldn’t…
What is branding and why is it so important?

What is branding and why is it so important?

Many people think of branding as the aesthetic component of a business, the visual identity. This couldn’t be further from the truth, since actually it involves much more than that.…
Brands and Storytelling

Brands and Storytelling

This last months have shown us the importance of digital media, information overview and the use of effective tools to connect with our clients and partners. Telling the world who…
Meme Marketing

Meme Marketing

Memes have entered in triumph as the most viral content for brands. These fragments of identifiable content, relevant and highly sharable, are perfect for generating compromise and brand growth within…
Email marketing during COVID-19

Email marketing during COVID-19

With the arrival of COVID-19 we have had to adapt our lives into a new reality. And just like us, companies have had to look for new ways to attract…
Why is data science important for companies?

Why is data science important for companies?

For many years the study and analysis of data has been in the spotlight among large technological companies and that is no surprise today, since large corporations have incorporated specialists…
6 tips for creating valuable content for social media

6 tips for creating valuable content for social media

It can seem easy, but content creating goes beyond posting a few words on social media. When you are trying to forge a relationship within your brand and audience, you…
Developing effective KPIs

Developing effective KPIs

KPIs (Key Performance Indicators) allow us to evaluate the performance of a marketing strategy according to previously established goals. The main objective of a KPI is to measure the results,…
5 key benefits of Instagram Reels

5 key benefits of Instagram Reels

Shares, likes and comments… that used to be Instagram. With time, this social network has shown us the key to draw users’ attention is in visual content; a much more…
Digital marketing trends and predictions for 2021

Digital marketing trends and predictions for 2021

We are about to come to the end of 2020, a difficult year, full of challenges and changes. A year that forced us to modify the way we were used…
Remarketing: the best end-of-year strategy

Remarketing: the best end-of-year strategy

Remarketing is a strategy that allows you to work on specific and personalized advertising campaigns for users who have already visited your website. This strategy focuses on optimizing ROI, reaching…
How to create a great customer experience

How to create a great customer experience

Creating a well-crafted customer experience strategy is essential. Consumers want to feel good about their purchase and know they are making the best decision when navigating a site. Today, most…
SEM vs. SEO

SEM vs. SEO

If you are thinking about starting a new business and are looking to implement a marketing strategy to potentialize results, you’ve probably heard about SEM and SEO. If not, or…
Three aspects you need to consider in order to be successful with a startup

Three aspects you need to consider in order to be successful with a startup

A startup is a company that arises from a great idea, or like Michael Wolfe, founder of several companies says: “It is possible to create a good idea, but great…
How to make the most out of your social media?

How to make the most out of your social media?

Today we have a great variety of tools we can use on our social media strategies. However,there are certain aspects that are essential for our social media to have high…
How Instagram can help your business grow

How Instagram can help your business grow

Instagram has proven to be a useful platform for B2B companies.However, it is very important to have an effective marketing strategy to boost engagement,reach more users and convert leads.Recent updates…
The importance of Inbound Marketing and its four stages explained

The importance of Inbound Marketing and its four stages explained

Inbound Marketing is a methodology that consists on attracting customers, before they are even ready to convert by creating a valuable and personalized content experience. Inbound Marketing forms connections in…
Getting through COVID-19

Getting through COVID-19

Today, companies from all shapes and sizes are struggling to keep afloat with COVID-19 outbreak. Needless to say, the complicated situation is encouraging businesses to understand the importance of being…